What are Audience Group?
Audience Groups are collections of contacts within your contact list, categorized based on specific criteria such as contact details, tags, status, or activity. By creating audience groups, you can personalize your communication and marketing efforts, ensuring that each message is delivered to the most relevant contacts based on their interests and behavior.
How to Create an Audience Group
You can create an audience group in two ways:
- From the Audience Group section
- From the Contacts section
Steps to Create an Audience Group
Create an Audience Group from the Audience Group Section
Step 1: From the main menu, navigate to Contacts and hover over it, and click Audience Groups.
Step 2: Click Create Audience Group.
Step 3: Enter a Group Name.
- The Description field is optional.
Step 4: Select contacts manually or use the available filters to narrow down the contact list.
- You can filter contacts by name, mobile number, tags, status, source, opt-in status, or creation date.
Step 5: Click Apply Filter to display contacts that match the selected criteria.
Step 6: Review and select the contacts you want to include in the audience group.
Step 7: Click Create.
Note: A confirmation message will appear indicating that the audience group has been created successfully.
Create an Audience Group from the Contacts Section
Step 1: Go to the Contacts section from the main menu.
Step 2: Select the contacts you want to add to a new audience group.
Step 3: Click Create Audience Group.
Step 4: Enter a Group Name.
- The Description field is optional.
Step 5: Click Create.
Note: A confirmation message will appear indicating that the audience group has been created successfully.
Managing Your Audience Groups
Update a Contact to the Audience Group
Step 1: Go to the Contacts section from the main menu.
Step 2: Select the contact you want to update.
Step 3: Open the Create Audience Group dropdown menu.
Step 4: Click Update with Audience Group.
Step 5: Select the audience group you want to add the contact to.
Step 6: Click Add.
Note: A confirmation message will appear: Audience Group Updated Successfully. You can verify the update by opening the audience group and checking if the contact has been added.
Delete an Audience Group
Step 1: Go to the Audience Groups section from the main menu.
Step 2: Select the group you want to delete.
Step 3: Open the Actions menu for that group.
Step 4: Click Delete.
Note: A confirmation message will appear: Audience Group disabled Successfully.