Template Guidelines

Overview

Templates in WappCloud allow users to create structured and reusable message formats for different types of communications, such as marketing, customer support, and transactional messages. This ensures consistency, efficiency, and compliance with messaging regulations.

Understanding the Template Components

When creating a message template in WappCloud, you will come across the following components:

1. Header (Optional)

• The Header is a title or introduction displayed at the top of the message.
• It can be text, an image, or a document.
• Choose “None” if you do not want a header.

📌 Example:

• Text Header: Order Confirmation
• Image Header: A company logo for branding

2. Body (Required)

• The Body contains the main message content.
• You can use placeholders (variables) like {customer_name}, {order_id}, {appointment_date} to personalize the message.
• HTML is not allowed, but you can format text using simple styling rules.

📌 Example:

Hi {customer_name}, your order #{order_id} has been shipped. Expected delivery: {delivery_date}. Track here: [tracking_link]

3. Footer (Optional)

• The Footer is a short line of text at the bottom of the message.
• It is usually used for legal disclaimers, additional notes, or contact details.
• Maximum 60 characters.

📌 Example:

For any queries, contact [email protected]

4. Buttons (Optional)

• Buttons allow users to respond or take action directly from the message.
• Types of buttons:
  • Quick Reply: Users can choose from pre-set response options.
  • Call-to-Action: Directs users to a website or phone number.

📌 Example:

• Quick Reply Button: Confirm Appointment
• CTA Button: Visit Website → [your_link]

Approval Criteria for Templates

Before using a message template, it must comply with WappCloud’s guidelines:

• ✅ Clear and Concise Language: Avoid overly complex or misleading text.
• ✅ No Spam or Irrelevant Content: Messages should be relevant and useful to the recipient.
• ✅ Proper Use of Placeholders: Ensure placeholders {example} match the context.
• ✅ No Sensitive or Restricted Topics: Avoid religion, politics, and financial solicitations.
• ✅ Consistent Formatting: Proper spelling, punctuation, and grammar are required.

🚨 Rejected templates require modifications before resubmission.

Best Practices for Template Approval

To improve approval chances and engagement, follow these best practices:

• Use Personalization: {customer_name}, we have a special offer for you!
• Keep Messages Short & Clear: Avoid long paragraphs and keep messages to the point.
• Avoid Overuse of Capital Letters & Symbols: HURRY!!! 50% OFF!! 🔥🔥🔥 (❌ Not recommended)
• Include a Clear Call-to-Action (CTA): Click below to confirm your appointment.

Example Templates by Category

1. Transactional Template

(For order confirmations, OTPs, and service updates)

Hi {customer_name}, your payment of {amount} for order #{order_id} is successful. Expected delivery: {delivery_date}.

2. Marketing Template

(For promotional offers, new product announcements, and engagement)

🎉 Special Offer! Get 20% off on all products. Use code **SAVE20** at checkout. Limited time only! 🔥

3. Customer Support Template

(For responding to inquiries, complaints, or follow-ups)

Hi {customer_name}, your support ticket #{ticket_id} is being processed. Our team will get back to you shortly.

4. Utility Template

(For essential notifications like OTPs, reminders, and account updates)

Your OTP is **123456**. Do not share this code with anyone. It expires in 10 minutes.

Final Steps: Submitting a Template for Approval

1. Go to the “Templates” section in WappCloud.
2. Click on “Create New Template”.
3. Fill in the template details (Header, Body, Footer, Buttons).
4. Preview the message and check formatting.
5. Click “Submit for Approval”.
6. Once approved, you can start using the template in your broadcasts! 🚀

This guide ensures that all users, even those unfamiliar with message templates, can easily understand and create them in WappCloud.