Message TemplatesCreating Templates

Message Templates

Templates in WappCloud allow users to create structured and reusable message formats for different types of communications, such as marketing, customer support, and transactional messages. This ensures consistency, efficiency, and compliance with messaging regulations.

Template Categories in WappCloud

Marketing Templates

Marketing Templates are used for promotional and engagement-related communication. These templates help businesses promote products, offers, services, events, or announcements to customers.

Common Use Cases

  • Promotional offers
  • Discount campaigns
  • Product launches
  • Festival wishes
  • Customer engagement messages

Example

🎉 Special Offer! Get 20% off on all products. Use code SAVE20 at checkout. Limited time only! 🔥

Utility Templates

Utility Templates are used for important customer-related updates and notifications. These messages are usually transactional or informational.

Common Use Cases

  • Order confirmations
  • Payment updates
  • Appointment reminders
  • Account notifications

Example

Your OTP is 123456. Do not share this code with anyone. It expires in 10 minutes.

Creating a WhatsApp Template

Follow the steps below to create a WhatsApp template from the dashboard.


Template Creation

Step 1: Navigate to the Templates section from the dashboard menu.

Step 2: Click on Create New Template.

Step 3: Fill in Template Details

(i). Template Name

Enter a unique template name.

  • Use only lowercase letters (a-z), numbers (0-9), and underscores (_).
  • Spaces and special characters are not allowed.

Example:

order_confirmation

(ii). Template Category

Select the category based on the type of message you are creating.

Available categories:

  • Marketing – Promotional messages, offers, campaigns, etc.
  • Utility – Transactional or service-related messages such as order updates and reminders.

(iii). Header

The Header appears at the top of the message and can be used as a title or introduction.

Select the header type from the dropdown menu.

Available header types:

  • Text
  • Media (image, video and documents)

(iv). Body

The Body contains the main content of the message.

Enter the message you want to send to customers. You can use placeholders (variables) to personalize the message.

Examples of placeholder:

  • {{1}}

Example Message:

Hello {{1}},  
Your order # {{2}} has been confirmed successfully.

(v). Footer (Optional)

The Footer is a short line of text displayed at the bottom of the message.

Example:

Thank you for choosing us

(vi). Buttons (Optional)

Buttons allow customers to respond or take action directly from the message.

Types of Buttons

1. Quick Reply — Allows users to choose from predefined response options.

Examples:

  • Know More
  • Shop Now

2. Call-to-Action — Redirects users to a website or phone number.

Examples:

  • Visit Website
  • Call Now

Step 4: Preview the Template

  • Preview the message.
  • Verify the formatting, placeholders, and button configuration before submission.

Step 5: Create the Template

  • Click on Create.

The template status will remain Pending until it is reviewed and approved by Meta.

Step 6: Use the Template

Once the template is approved, it can be used in broadcasts and customer communication campaigns.

Template Guidelines

Approval Criteria for Templates

✅ Use clear, simple, and concise language that is easy to understand.

✅ Ensure messages are relevant, useful, and free from spam.

✅ Avoid sensitive or restricted topics such as religion, politics, financial solicitations, or misleading claims.

✅ Maintain proper spelling, punctuation, grammar, and consistent formatting throughout the template.

🚨 Templates that do not comply with Meta policies may be rejected and require modification before resubmission.

Create Audience GroupCreate Broadcast